Land Rover previews hybrid future
Celebrating its 60th anniversary, Land Rover's stand at the British Motor Show incorporated a large 'Our Planet' zone to promote the company's work on sustainability and eco-awareness.
The zone exhibited various Land Rover schemes involving conservation and humanitarian projects, as well as sustainable manufacturing and the company's highly successful CO2 offset programme.
However, it's Land Rover's new ERAD technology that will interest most avid off-roaders with an environmental conscience.
ERAD is short for Electric Rear Axle Drive and is being touted as a new form of hybrid technology by Land Rover.
The Freelander engineering prototype featuring ERAD usually drives its front wheels only, with power coming from the turbodiesel engine. In an off-road or low-grip situation an electric motor automatically comes into play to turn the rear wheels.
There should be significant gains in terms of fuel economy and Land Rover could have a production system on the road (and off) by 2010.
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